As the epidemic gradually improved, many people began to go into beauty salons to do beauty care, beauty industry has restored the lively scene of the past. As one of the industry leaders of The Times, many excellent entrepreneurs were born from it, creating one after another consumer favorite beauty brand. According to a set of data, the beauty market created a value of 754.3 billion yuan in 2017; About 830 billion yuan in 2018; About 910 billion yuan in 2019; It is predicted that it will exceed 1 trillion yuan in 2020. It can be seen from the data that the development of the beauty industry presents a rising trend year by year, and its development prospect is more objective. This is why a steady stream of venture investors have chosen the beauty industry in recent years, hoping to make considerable profits in the vast beauty market.
Let’s look at another set of data: there are 2.174 million beauty salon stores in the domestic beauty market, including 1.336 million hair salon stores, 532,000 life beauty stores, and 306,000 nail beauty pupil stores. The output value reached 987.4 billion YUAN in 2016 and 1.36 trillion yuan in 2017, with an annual growth rate of 38.35%. This group of data more directly shows the huge domestic beauty market, as a thriving sunrise industry. At the same time, it also reflects the increasing demand of modern people for beauty and health. The pursuit of high quality promotes the development of beauty industry in a better direction.
After real estate services, car services, tourism, beauty industry is quietly catching up to become the fourth largest service industry. While the rapid growth of the beauty industry is tempting, getting into it is not always easy. Without a clear understanding of the business model and store operations of the beauty industry, it’s easy to fall into the trap of trudging along a dark road. In fact, the characteristics of the development of the beauty industry can be summed up as: coexistence of diversified formats; Internet + intelligent + new retail model; Word of mouth marketing drainage.
Time has come to 2020, which is a year full of challenges and opportunities, but also a year to predict the outbreak of the market. This year because of the epidemic, the beauty industry has been affected. But the epidemic is only temporary, and people’s interest in beauty care will grow in the long run. What we need to do now is understand and grasp the trends of the beauty industry in 2020.
Trend one, health. Now the consumer demand for beauty salon is no longer limited to beauty, has gradually risen to the level of healthy beauty. Blindly pursuing beauty and neglecting health is nothing but a skin. When health becomes the primary pursuit of consumers, price will gradually be weakened in the consumption measurement standard, and the quality of beauty products will become a key consideration. Operators should be aware that health investment has become a big upsurge in beauty consumption, so from product selection to project design should follow the principle of health.
Trend two: Improve user experience. Beauty salons as one of the important responsibilities of the service industry is to serve consumers well, and the measurement standard is consumers’ sense of experience in beauty salons. From beauty salon decoration design to staff services, from the outside to the inside need to create a comfortable and professional atmosphere, which can help you get more customer flow.
Trend 3: Big data analysis. Through big data analysis of each customer’s consumption habits, we can have a more detailed understanding of them. When customers have problems in the process of consumption, operators can formulate reasonable solutions based on the results of big data analysis. More understanding of customers, analysis of their consumption preferences can be targeted communication, to improve the sales of beauty salon products is very helpful.
Generally speaking, the development trend of beauty industry is more objective. Maybe you’re already in the beauty industry, or maybe you’re still on the fence, check out the latest beauty trends that might give you some insight. Venture capital has its ups and downs, and the beauty industry is waiting for you to ride the waves.
Post time: Dec-15-2021
